Let’s be honest: influencer marketing is everywhere.
But what separates the scroll-past fluff from the drop-everything-and-click kind of campaigns?
Simple — smart storytelling, right-fit creators, and a product that doesn’t feel like it’s trying too hard.
Here are 10 influencer marketing examples that absolutely crushed it — not just with likes, but with real engagement, relatability, and results. Consider this your crash course in what great influencer marketing really looks like.
Top 10 Influencer Marketing Examples
1. Daniel Wellington’s Global Instagram Takeover
Platform: Instagram
Influencer Type: Micro to mega influencers
Instead of big-budget ads, this watch brand went for everyday glam. Daniel Wellington sent free watches to hundreds of influencers globally and asked them to post with a unique discount code.
2. #AsICan by Nike with Serena Williams
Platform: Instagram, YouTube
Influencer Type: Celebrity influencer
Nike didn’t just sell shoes. They sold inspiration.
Serena’s voiceover campaign was deeply empowering — especially for women of color — and was amplified by fitness and empowerment creators.
This wasn’t just an influencer advertising example — it was a movement in motion.
3. HelloFresh & Food Bloggers
Platform: YouTube, Instagram, Blogs
Influencer Type: Lifestyle and foodie micro-influencers
This meal-kit brand knew that people trust real-life foodies more than any commercial chef.
Their collabs with creators like @BudgetBytes and @FitMenCook made cooking look fun, easy, and oh-so-doable.
This is a classic influencer marketing plan example done right — niche targeting, helpful content, and seamless integration.
4. boAt x Homegrown Creators
Platform: Instagram, YouTube Shorts
Influencer Type: Music creators, Gen Z lifestyle influencers
boAt didn’t just pay influencers to show off their products. They partnered with content creators who live and breathe music, gaming, and fitness.
Their collabs feel like vibes, not ads.
Which is why this is one of the most refreshing influencer marketing examples from India.
5. Fabletics & Kate Hudson
Platform: Instagram, Facebook
Influencer Type: Celebrity-led brand with community creators
Fabletics smartly used Kate Hudson’s fame to anchor the brand — but they didn’t stop there. They handed the mic to everyday women, fitness moms, and body-positive influencers to own the narrative.
Relatable. Stylish. Inclusive.
A multi-layered influencer advertising example that knew its audience.
6. Netflix India x Meme Pages
Platform: Instagram, Twitter
Influencer Type: Meme creators, pop culture influencers
Forget big stars. Netflix India tapped into meme accounts and film nerds to generate buzz for shows like Delhi Crime, Lust Stories, and Money Heist.
The result? Binge-worthy content about binge-worthy content.
This shows how clever influencer marketing campaign examples don’t always look like traditional “collabs.”
7. Lenskart & Comedy Creators
Platform: Instagram Reels, YouTube
Influencer Type: Stand-up comics, funny skit creators
Instead of a boring “choose your frames” ad, Lenskart went all in on relatable, funny content with creators like @SrishtiDixit and @AnubhavSinghBassi.
They sold eyewear by not talking about eyewear.
That’s content marketing on steroids — and a brilliant influencer marketing plan example.
8. Tinder India x Gen Z Influencers
Platform: Instagram, YouTube Shorts
Influencer Type: Bold, woke, desi content creators
Tinder turned dating fears into funny, candid, and real content. From “first date” disaster reels to “green flags in a relationship” — every post felt like it was made for you.
Smart use of influencers who get their audience.
Swipe right on this idea for sure!
9. Mamaearth’s Micro-Influencer Army
Platform: Instagram, YouTube
Influencer Type: Moms, skincare vloggers, organic lifestyle creators
Mamaearth built trust by going small — hundreds of micro-influencers sharing honest reviews.
Unfiltered skin journeys. Family-safe product demos. Real results.
It was never flashy, just real.
One of the most organic influencer marketing examples that still converts.
10. Zomato & Twitter Personalities
Platform: Twitter, Instagram
Influencer Type: Comedians, meme lords, cultural commentators
Zomato nailed the meme game — but they doubled down by letting creators play with their brand. Quirky takes on delivery delays, food cravings, and Friday night plans.
Zomato didn’t just use influencers.
They let influencers use them.
That’s bold, and it worked.
So What’s the Common Thread in All These Campaigns?
No copy-paste promos.
No one-size-fits-all ads.
Each of these influencer marketing campaign examples feels alive because:
- The influencer fit the audience
- The brand let the creator lead
- The content didn’t scream “sell,” it whispered “trust me”
And trust? That’s the currency of this generation.
Conclusion
At NeoTrendly, we help creators and brands make magic together.
Whether you’re an influencer looking to monetize right or a brand ready to go beyond ads — we’re your backstage pass to the influencer economy.This is your moment.
Let’s co-create something unforgettable.
