Riya Kapoor had been creating beauty content on Instagram for over three years. With 72k followers, steady collaborations, and a routine that worked — she wasn’t really “looking” for a new tool.
“It was actually my manager who set up my NeoProfile,” she laughs. “We’d already done the collab. I wasn’t expecting anything more from it.”
They added the brand’s products she’d already used in her reel, dropped in affiliate links, and structured the page by categories — skincare, haircare, under ₹599 picks, etc. The setup took about 30 minutes. Riya didn’t even post anything new that week.
What happened next surprised her.
“Next morning, I saw the stats and just stared at my screen,” she says. “137 clicks overnight. Seven conversions. That’s when I realized… oh wait, this is actually working.”
Within the first month, Riya’s income from that one campaign increased by 27%.
Same content. Just a smarter way to link it.
“There’s something about seeing clicks, visits, and sales mapped so clearly. It makes you feel like — okay, I’m not just a content creator, I’m running something of my own.”
For Riya, the biggest win wasn’t the money.
“It’s the ease. I didn’t have to change my strategy. I didn’t need to be pushy. I didn’t even need a new post. It just… worked.”
She smiles. “It’s income that I make while I sleep. Who wouldn’t want that?”
