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Let’s be honest — the internet doesn’t need another boring guide. What it needs is clarity. Strategy. And a serious reality check. Because when done

Let’s not pretend. You’ve wondered this too. “Why do brands use influencers?”Why not just run ads, hire celebs, or sponsor a big TV spot like

We live in a world where a 15-second reel can sell out a skincare product, a tweet can launch a new brand overnight, and a