Shalini Rao shares the little things. The lunchbox ideas. The everyday chaos of school runs. A chai break before the next meltdown. Her page isn’t curated — it’s comforting. With 61k followers, mostly fellow moms and working women, she’d been doing brand collabs for a while.
“But I always felt like I was posting… and that was it. People would DM me, ‘Where did you get this?’ or ‘Can you send the link?’ and I’d try to reply, but it wasn’t smooth. It was too complex for me, actually.”
Then came Neo Trendly.
She set up her NeoProfile within an hour — with a little help from her partner — and added her favourite everyday things: insulated tiffin boxes, organizers, planners, even that one kitchen tool everyone kept asking about.
“I just categorized them — School Stuff, Kitchen Finds, Essentials — and added the links. Nothing fancy.”
The next morning, ₹2,800 came in.
“I didn’t believe it. Thought maybe it’s a glitch,” she smiles. “But it kept coming. That month, I made 32% more than usual — without a single extra post.”
What changed? “Nothing really. Just structure. Just giving people what they were already asking for — in one click.”
Now, she says it feels different. “Not just creating content. I’m running something. I can literally see the clicks, the conversions — it’s empowering in this really wonderful way.”
